| 1.
Please supply us with your contact information: |
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Name: |
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Address: |
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City and State: |
ZIP Code: |
E-mail: |
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| 2.
Do you currently use a vacuum cleaner? |
Yes
No
Don't know |
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| 3.
What brand of vacuum cleaner are you currently
using? |
Brand 1
Brand 2
Brand 3
Brand 4
Brand 5
Other |
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| 4.
How did you purchase your vacuum cleaner? |
Retail Store
Direct Mail
Catalog
Web
Company
Other |
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| 5.
Are there features that our "ABC Vacuum Cleaner" does not have that
you would want out of a vacuum cleaner? |
Yes
No
Don't know |
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| 6.
What features does your vacuum cleaner not have
that you wish it did? |
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| 7.
How much did you pay for your vacuum cleaner? |
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| 8.
How satisfied are you with your vacuum cleaner? |
Very Satisfied
Somewhat Satisfied
Somewhat Dissatisfied
Very Dissatisfied |
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| 9.
Of the following list of features, please select the
top three that would be of interest to you: |
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6 |
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| 10.
Of the three features you just listed, please rank
them first, second and third in importance to you: |
1.
2.
3. |
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| 11.
Are there any additional features that would be of
importance to you? |
Additional Feature 1
Additional Feature 2
Additional Feature 3
Additional Feature 4
Additional Feature 5 |
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| 12.
Are there particular features that a vacuum cleaner must have
for you to purchase it? Please list what they are in order of importance: |
Essential Feature 1
Essential Feature 2
Essential Feature 3
Essential Feature 4
Essential Feature 5 |
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| 13.
How much would you be willing to pay for a vacuum cleaner with these
features: low-maintenance, never loses suction, lifetime guarantee? |
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| 14.
If our "ABC Vacuum Cleaner" was priced at $250 how
likely, on a percentage basis, would you be to buy it? |
(0% = Not at all likely to buy, 100% = Completely likely to buy)
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| 15.
How much are you authorized to spend on a vacuum cleaner? |
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| 16.
What do you think about the price of our "ABC Vacuum
Cleaner"? |
Extremely Low
Somewhat Low
Just right
Somewhat High
Extremely High |
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| 17.
Through what means would you be most likely to
purchase our "ABC Vacuum Cleaner"? |
Retail
Direct Mail
Mail Order Catalog
Classified Advertisement
Telemarketer |
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| 18.
Through what means would you be least likely to
purchase our "ABC Vacuum Cleaner"? |
Retail
Direct Mail
Mail Order Catalog
Classified Advertisement
Telemarketer |
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| 19.
What do you think would be another good name for "ABC Vacuum
Cleaner"? |
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| 20.
Can you please tell us which one of the following
possible product names you like the most? |
Product 1
Product 2
Product 3
Product 4
Product 5 |
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| Thank you for taking the time to participate in our survey
about vacuum cleaner features. |